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Short sighted
It is completely asinine. Providing heated seats or adaptive cruise is not a consumable item that requires a subscription. BMW is not providing you a service by allowing you to have built in features which have no ongoing costs to BMW.
If they are going to charge you an ongoing fee are they also going to warranty these items past the manufacturer warranty? And how long are they going to support the subscription service for my vehicle? 10yrs? what happens afterwards? Are my seats or other feature still going to work?
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