Quote:
Originally Posted by JRobUSC
You're forgetting that the price of the car itself will be lower, and it'll take all the hassle out of the purchase. You won't need to go "find" a car somewhere. Pick your color, the price of the car is the price of the car, and you can activate whatever you want. The whole used car process will become like the new car process - it'll be easier, more convenient, and less costly.
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Or more likely BMW will move paid options on the car into the non-transferable category and buying a used car will become more expensive unless you want something closer to the base trim.
Options already don't command munch in the used market. Meaning, if you find a fully loaded 5 series and a base model 5 series they'll sell within a few thousand price wise (if any difference at all). Whereas new they were over $10K apart price wise.
BMW is likely moving to a point where they can reset a lot of the software features and when buying used you'll be re-purchasing options that were purchased when the car was first purchased/leased. This sounds good as you noted as now you can possibly get an option that was added to the car, but not enabled by the first owner (especially software ones). But since these will only be capable of being sold and activated by BMW. It will be s push up of car prices in the used market not down.
Tesla does this already. If you buy a used Tesla they "reset" paid software upgrades like the "Full Self Drive" upgrade and the used buyer has to drop another $5K or something like that to unlock what was previously already unlocked!