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The rear is trying to be Audi, especially with the Audi S model quad pipes. The side profile is also trying to imitate the Audi A5 sportback.
The front of the car is trying to be a zit faced teenager, which they nailed.
If they are trying to compete with the A4, 330i, C class segment they probably won't be very successful. People who buy in this segment definitely buy a car because of the badge (among other things of course), so I see people just spending the extra money and going for the 'real deal'.
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