Quote:
Originally Posted by AlexFL
BMW has already achieved the main goal. They are in the news. Everybody is talking about their new and admittedly polarizing front design. That is indeed great news, because there is nothing worse for a car manufacturer than having a lineup of cars with generic, boring and forgettable design. Btw, the interest for the G80/G82 at BMW Braman has been off the charts - what this means for the future sales numbers remains to be seen.
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Indeed - very well said. There is no such thing as a bad publicity. Translated: never let a good crisis go to waste.