Quote:
Originally Posted by Merami fan
It's just adapting to the market. Luxury cars sell while sports cars don't. Just need to update the slogan to 'The Ultimate Mix of Luxury and Sport Driving Machine' ...
At least they're still making M cars.
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BMW can still do a better job and purposely chooses not to. For example there are a lot of cars, even from non-performance brands, that have better steering than BMW. I don't see how making their steering a little tighter and less vague would lose them sales. If you market yourself as the "ultimate driving machine", then at least try to give a sense it isn't complete bull.