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Originally Posted by Alext
The question is how many of these concepts will actually go into production and when? They all look TOO similar for all of them to be made. Plus Lotus does not have the developmental capacity of say BMW.
And what of the recently released Lotus Evora? Just shows how wrong Lotus got the Evora's weird styling (it looks nothing like these elegant beasts).
It appears that gone are the days that Lotus caters for the enthusiast with a minimal budget that wanted a light track car. Now it will more cater for those people that bought Lotus's because they are a bit of a flashy car that was different and can go fast but really wanted a Ferrari or Porsche. I view this new direction that Lotus has taken as a Ferrari-lite one. Personally I don't mind that, but I know the old guard, die-hard Lotus fans might.
As I said in another thread, the CEO of Lotus has a strong team behind him, with ex-Ferrari, AMG and Audi people. Let's hope they get it right....
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All good points, but I dont think Lotus will change their target consumers completely instead they are just diversifying at the moment. I think because the Elise has moved up a class and the Elan/Esprit have been revived etc. Lotus can now make a new small car like the Elise for enthusiasts.
It's kinda like BMW. The 3 series has grown a lot and now there is a slot for the 1 series. It works.