Quote:
Originally Posted by chris719
Enthusiasts say BMW has lost the plot, but outside of one car (CTR), Honda was lost 15 years ago.
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So did many brands outside of Porsche. Times have moved on, enthusiasts are craving very different things today, a thrilling , <2500 lbs high revving 4 banger driving experience is not realistic any longer when most people want their cars to be rolling computers that can drive for them, while safety standards become even tighter and emission standards become stricter
Honda is careful NOT to label this a Type R, because while most of us just remember the Integra as the 2 door ITR, the truth of the matter is, Integra is firstly the entry level sedan/coupe/hatchback Acura, both DA and DC gen is the same.
We can complain all we want, Honda did nothing wrong other than badge engineering which on a marketing stand point make sense. ILX is hardly moving and using an old badge will at least get people talking again.