Quote:
Originally Posted by Winter.M3
Kinda controversial but I couldn't find anyone else's input. I see 3 series with the M sport package with M badges, M stickered calipers, M color stripes, etc. In my opinion, it's excessive.
Now, would you consider this upbadging? I would say yes, but I'm not sure. What's your opinion?
However; I still think it's cool to an extent to do it to some BMWs, especially if you have some performance mods. So don't get me wrong there.
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BMW basically copied what Mercedes has being doing with excessive AMG badging on parts and packages (on non-AMG cars). This is of course easy money and improves profitability for the companies (bean counters love this), but from a long-term branding perspective, very dilutive for the premium M-brand. The M235i and other M-lite models create very confusing messaging for the public (especially for the car illiterate).