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A 750 HP SUV with seedy lounge vibe inside isn't exactly what I had in mind here for the first modern bespoke M product.
I realize it's a concept, but it's as if the interior and exterior designs were thinking different things.
I can't even really complain about the exterior that much given the overall weirdness. I do hate the black BMW text center caps and not sold at all on the M1 homage logos. I think almost no one that buys this knows or cares about the M1.
In the end, this is going to be a solid product and sell pretty well for its price point... but I feel like these designers are on some heavy drugs. Marketing team too, that video is strange.
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