Quote:
Originally Posted by JamesGames
Feel like a broken record at this point but all the complaints on here (Me included) regarding BMW losing their way (FWD / enormous grills / crossovers / insert whatever you miss from 1990-2015 era here ) and how they don't know what they are doing anymore....
well.. BMW is laughing all the way to the bank.
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Toyota making boring cars is also laughing all the way to the bank with record sales and maintaining their #1 sales/market share. But that's not really the point.
Speaking as one who think BMW has lost its way, we're talking about how the cars drive, not about sales volume. We know BMW is making cars softer, less road feel, more isolation, etc., because they want to cater to the masses in order to increase sales. With so much effort to appease the masses, we expect BMW to have increased sales.
However, as I stated above, all of BMW's major competitors are also having record sales, including Porsche, so is it really that great of a feat? Porsche has managed to keep their cars exciting and sell in record volumes. It can be done.