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      11-30-2020, 01:19 PM   #60
Blocked from G80/G82 for having an opinion
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Originally Posted by Tacoma View Post
How is this about marketing? An independent organization (AMCI) tested the cars and based on results, including gathered metrics, they concluded the Kia is better at cornering and overall handling performance.

Yes, BMW's are nicer, better built cars (as they should given the price difference), but don't think they're claiming otherwise. Frankly, I'm not that surprised that the Kia's and Mustangs of this world are handling as well (if not better) as some BMW's given BMW has largely abandoned the enthusiasts community in favor of softer, plushier cars with less driver feedback. It is what it is. BMW hasn't failed at clever marketing, they have targeted another audience - mainstream buyers.
Kia hired the independent team and then used it for their commercials, marketing the car as "better handling and faster than a 3-series." Nissan did the same thing after Car and Driver posted an article of an Altima outhandling a 330i on their skid-pad a year ago.

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