View Single Post
      11-30-2020, 01:19 PM   #60
stein_325i
Blocked from G80/G82 for having an opinion
stein_325i's Avatar
United_States
10207
Rep
5,198
Posts

Drives: BMW/Mercedes-Benz
Join Date: Dec 2017
Location: Maryland

iTrader: (0)

Garage List
Quote:
Originally Posted by Tacoma View Post
How is this about marketing? An independent organization (AMCI) tested the cars and based on results, including gathered metrics, they concluded the Kia is better at cornering and overall handling performance.

Yes, BMW's are nicer, better built cars (as they should given the price difference), but don't think they're claiming otherwise. Frankly, I'm not that surprised that the Kia's and Mustangs of this world are handling as well (if not better) as some BMW's given BMW has largely abandoned the enthusiasts community in favor of softer, plushier cars with less driver feedback. It is what it is. BMW hasn't failed at clever marketing, they have targeted another audience - mainstream buyers.
Kia hired the independent team and then used it for their commercials, marketing the car as "better handling and faster than a 3-series." Nissan did the same thing after Car and Driver posted an article of an Altima outhandling a 330i on their skid-pad a year ago.

__________________
Daily: 2019 Mercedes-Benz CLS 53 Weekend: 2008 BMW Z4 M Wife's: 2020 Mercedes-Benz GLC 300
Retired:1995 E36 325i 5MT / 2004 E46 330i 6MT / 2011 E90 335xi / 2017 G30 540i / 2017 982 Boxster S 6MT / 2019 F87 M2C 6MT