Quote:
Originally Posted by Musaabi
Does that mean selling the cars for 25% less cause in typical bmw fashion, the prices will go up so their profitability will skyrocket(I'm being sarcastic about reducing the cost)
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Probably yes. Look at their strategy to move to FWD platform for the 1 and 2 series: much cheaper to produce, but nothing of that went into a price reduction! In the contrary, prices went significantly up!