Fat and happy is how I'd describe them. They seem to be spewing a lot of marketing smoke right now, but you don't see any real innovations in the showrooms, just more tweaks. Let's face it, they live or die by the 3 series which is aging. Their gold standard, the M3, is being matched or surpassed by a lot of recent offerings from others car companies. Forget the i-crap and marketeering. The next 3 series needs to be another home run, because right now their resting on their laurels, but you can't do that for too long these days because the US and Korean manufacters are going to take their improved game into the luruxy performance market with a vengence.
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135i, SGM, Coral, Sport Package, Auto, Premium Hifi, USB/ipod, Apex EC-7s, PPK Stage II
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